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Le blog de Keyvan Nilforoushan

Targeted marketing

Great example of what not to-do, from The Post Money Value blog (by Rick Segal) :

I’m in the Barnes and Noble Bookstore in Burbank.

This is a conversation I just had with management:

Me: “Hi”

Them: “Hi, may I help you?”

Me: “I was wondering why you have a sign in the window that says “Have you checked out our selection of books in Spanish?”

Them: “Well, sir, we have many Spanish speaking customers and we want them to know about our selection.”

Me: “Oh. How come the sign is in English?”

<Blank Stare>

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